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Most of us take our mobile phones everywhere we go. After all, they are incredibly useful. Whether it's finding when the next train home is coming or if you'll need your umbrella tomorrow - your smartphone can give you the answer instantly and on the go. It's not surprising then, that last year Google reported that searches on mobile devices have surpassed those performed on computers in over 10 countries. With smartphone use going up every year, businesses need to be ready to follow suit and go mobile in 2016. 
Optimizing your business website for mobile is absolutely crucial if you want to get (and keep) your name at the top of search engine pages. Google has already responded to consumer demands and gives more weight to websites that are smartphone-friendly. This means that every time someone searches for keywords related to your business, they are more likely to find websites optimized for mobile use rather than your own unenhanced one. Since the majority of search engine users expect to see the most relevant page listed first or second, it's important to ensure your website is as relevant as possible to the search engine's criteria. Google Developers have a useful and comprehensive guide for how to make your website mobile-friendly.
Recent years have seen a shift from mobile devices' purely personal role to their utilisation as business tools. From scheduling meetings to Skyping clients, smartphones have made running a business more efficient than ever. With Cloud storage and data sharing between devices gaining popularity, it's time for all businesses to take advantage of them. Utilising cloud storage services like Dropbox and Google Drive can give you access to all your important business files even when you are out of the office. More importantly, even if disaster strikes and your storage devices get damaged, your files will still be safe and accessible. Have a look at this article for more Cloud Storage Solutions.  
When we talk about smartphones we can't forget to mention social media. Twitter, Facebook, and the likes have now become indispensable marketing tools. They allow businesses to stay in touch with clients and more importantly attract new ones. Mobile devices allow you to keep track of social media accounts on the go and connect with prospective clients, other businesses, and co-workers. It is definitely worth investing some time into developing your social media networks and in 2016 having a strong social media presence is going to be key in developing your business.